AI Advancement To Force Indian IT Firms To Change? ‘Hour-Based Billing’ On Its Way Out by NDTV Profits | February 5, 2026 2:16 pm | Latest Posts, Market, Trending News In an exclusive interview to NDTV Profit, Whole-time Director of Fractal Analytics, Srikanth Velamakanni, says IT firms must move toward output- and outcome-based pricing, and even subscription models.