Apple Inc (NASDAQ:AAPL) shares are moving higher on Wednesday, extending last week’s post‑earnings rally and showing an especially strong move in today’s session.

The stock’s strength stands out, especially with the S&P 500 and Nasdaq both under pressure today, with the broader Technology sector is down 2.41% today

Why Is Apple Rising Even As The Broader Market Declines?

Apple’s market share jumped to 69% in the fourth-quarter, up from 65% a year ago, powered by strong demand for the iPhone 16e and the newer iPhone 17 lineup. AT&T Inc (NYSE:T) also played a major role, reporting that 89% of its device sales were Apple products, which is the highest share the carrier has ever recorded.

Counterpoint analysts noted that …

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