Ahead of the 2025 NFL season, analysts estimated that bettors would wager more than $30 billion on the league. That figure put sports betting stocks in the spotlight, but now they’re in the spotlight for a negative reason. Prediction markets have increased their sports options and are hitting record volume thanks to the NFL.
DraftKings stock is showing weakness. Why is DKNG stock trading lower?
Prediction Markets Hit Records
The first six games of the NFL Playoffs took place on Saturday, Sunday and Monday. Prediction markets could emerge as the big winners.
According to data from prediction markets and sports betting reporter Dustin Gouker, Kalshi set records for volume on both Saturday and Sunday.
Betting volume on Saturday hit $455 million; Sunday surpassed with $466 million. The totals include volume from partners like Robinhood Markets (NASDAQ:HOOD), which use Kalshi.
Sports made up 94% of betting volume on Sunday and over 90% on Saturday.
The top markets on Sunday and their percentage of volume were:
- NFL Games: 28.2%
- NBA Games: 11.8%
- Multi-Sport Parlays: 10.8%
- NFL Same Game Parlays: 6.7%
- NFL Spreads: 6.0%
There were two NFL Playoff games on Saturday and three on …