Synopsis: The shares of home appliance company fell more than 13 percent following the news of the promoter entity offloading almost 11.8 cent stake in the company through a block deal
This company, which is one of the leading manufacturers and marketers of major home appliances in the country, has its shares in focus today as the promoter sells around 1.5 crore shares through a large block deal aggregating to about Rs 1000 crore
With the market cap of Rs 13,638 crore, the shares of Whirlpool of India Ltd had hit its intraday low at Rs 1,041, falling by about 13 percent compared to its previous day closing price of Rs 1,199.60. The shares are trading at a PE of 40.5, whereas its industry PE is at 52.4, and have given a return of 666 percent since its listing .
About the offloading of the promoter stake
Whirlpool of India’s shares slipped on Thursday after a huge Rs 1,000-crore block deal hit the markets. The parent company, Whirlpool Corp., sold 1.5 crore shares in one go, while they were planning to sell 95 lakh shares at a floor price of Rs 1,030. Since this price was about 14.1 per cent lower than the previous day’s closing level, investors reacted quickly, leading to early pressure on the stock. Altogether, the sale accounted for 11.8 per cent of Whirlpool of India’s equity; the rest of the shareholding will be locked in for 90 days.
Previously, Whirlpool Mauritius Ltd. sold over 3 crore shares in a bulk deal on February 20, 2024, at an average price of Rs 1,277.02, which was around a 24 percent stake in the company at that time. This large promoter sell-off added noticeable pressure on Whirlpool of India’s stock; since then, the company has had intentions to bring down its holdings to 20 percent.
The consumer durables stock has been struggling for a while now. The shares of Whirlpool of India have dropped more than 22 percent in just one month and is down nearly 13 percent over the past six months. Since the start of the year, the stock has delivered sharply negative returns, slipping over 40 percent. This steady decline shows how sentiment around the company has weakened, with investors turning cautious as the stock continues to lose ground.
In simple terms, a large promoter sale, especially at a steep discount, can temporarily spook the market because it creates excess supply. This doesn’t necessarily mean anything is wrong with the Indian operations; it could simply be the parent reorganizing its global holdings. Still, the lock-in period gives investors some reassurance that more selling won’t follow immediately.
Financials and others
The revenue from operations for the company stands at Rs 1,647 crores in Q2 FY26 compared to Q2 FY25 revenue of Rs 1,713 crores, which is a fall of about 4 per cent YoY. Similarly, the net profit stood at Rs 42 crore in Q2 FY26, down from Rs 54 crore in Q2 FY25, giving a fall of about 22 per cent.
Whirlpool of India, headquartered in Gurugram, is a major player in the country’s home appliance market, known for its strong presence in both kitchen and laundry categories. The company runs three modern manufacturing plants located in Faridabad, Puducherry, and Pune, giving it a well-spread operational network across India.
Its product strategy is clearly shifting toward premium appliances, with an emphasis on adding smarter features and advanced technology to appeal to higher-value customers. This move toward premiumisation shows Whirlpool’s intent to strengthen margins and stay competitive in a fast-evolving market. Alongside its operations, Whirlpool also invests in skill development, having trained more than 24,000 people across India, helping build a stronger ecosystem around its business.
Written by Leon Mendonca.
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