CarGurus Q3 2025 analysis shows a two-track market influencing growth, with budget-focused buyers opting for older used vehicles and affluent shoppers fueling new luxury demand
BOSTON, Oct. 06, 2025 (GLOBE NEWSWIRE) — CarGurus (NASDAQ:CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles1, today released its Q3 2025 Quarterly Review. The analysis highlights how U.S. shoppers are adapting to a market shaped by ongoing affordability pressures.
“On the whole, new and used vehicle demand has remained strong, as sales growth data shows how shoppers are pivoting in response to an evolving market,” said Kevin Roberts, Director of Economic and Market Intelligence at CarGurus. “Year-over-year sales trends uncover an interesting dynamic between two segments in particular: value-focused buyers targeting older, budget-friendly used cars and higher-income shoppers driving growth in new luxury models. Altogether, the balance between value-driven and premium segments will be critical to watch in the months ahead.”
- Used car demand leans toward value: So far in 2025, most used retail sales growth has been in vehicles priced under $30,000 as buyers trade age and mileage to find value. This segment accounted for roughly 73% of the year-over-year (YoY) increase in used sales, with …