NEWTON, Mass., April 16, 2025 (GLOBE NEWSWIRE) — Paytronix, the leader in guest engagement for restaurants and convenience stores, has published the 2025 Paytronix Loyalty Report, which finds that while loyalty check size is rising across both restaurant concepts and c-stores, flat check sizes are common. The report recommends a combination of AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools to increase engagement and grow loyalty spend.
Download the 2025 Paytronix Loyalty Report
The Paytronix 2025 Loyalty Report explores the forces shaping guest loyalty in 2025. It offers data-backed insights, real-world case studies, and actionable strategies to help restaurant and convenience store brands of all sizes harness the full potential of their loyalty programs.
While loyalty check size growth is promising, it’s important to understand what this number means. Loyalty check size measures per-visit spend among loyalty members—not overall average order value (AOV). This distinction matters because a growing check size within loyalty programs doesn’t always mean members are spending more than non-loyalty guests or that programs are driving net-new profitability.
Loyalty check sizes are growing, but not universally – 50% of FSRs, 44% of QSRs, and 31% …