NEW YORK, Sept. 23, 2025 (GLOBE NEWSWIRE) — Dash Social today released its 2025 Social Media Benchmark Report, revealing shares now outpace follows as the clearest signal of momentum. Shares are up 31% on TikTok and 86% on Instagram, while TikTok follower growth has slowed to 3.4% per month compared to 4.7% six months prior. TikTok leads engagement at 5% versus 3.6% on Instagram and 3.4% on YouTube, while Instagram wins on reach, averaging 42% more than TikTok. With channel-specific benchmarks by industry, brands can see exactly how they stack up against peers and apply proven tactics from leaders such as FWRD, Burger King, and Visa.
“It is time to retire follower growth as the north star,” said Thomas Rankin, CEO and Co-Founder of Dash Social. “The latest benchmarks show that entertainment-driven signals, especially shares, views, and reach, are what drive real impact across platforms. Brands winning those metrics are investing in creators, participating in trends, and letting culture shape the …